New Generation, New Era, New Distributor

Over the past 12-18 months, there has been a generational shift occurring in our family business, with the third generation of our family - Angus, Edwina, and Hilary - taking the lead and chartering a new way forward.

Since we took the reins in 2019, we have been busy, accomplishing some big things for our brand. We have introduced a new range in ourKinsfolk wines, refreshed our branding and packaging, and most recently, appointed a new distributor -Pure Wine Co.Based in Stirling in the Adelaide Hills,Pure Wine Co.operates throughout Australia, servicing both independent on and off-premise venues, as well as multiple national retail accounts. 

It is an exciting new chapter for our family, and we believe this fast-growing sales and distribution business,Pure Wine Co.is an exciting step towards ongoing success for our brand. For us as the next generation of custodians, this partnership speaks to a focus by both businesses on quality, and we see it as an exciting move that will ensure venues and buyers see for themselves the recent changes and updates to our collections.

However, we must not miss the opportunity to thank our longstanding distributors, Red + White, for their vital contribution to the success of Mitchell Wines for over 30 years. Maintaining strong, respectful relationships remains a core value for us, and we genuinely are grateful for everything Red + White has done for Mitchell Wines over the years.

Pure Wine Co. will represent Mitchell Wines from 28 June 2021. Distribution of Mitchell Wines in the Northern Territory will remain with Thomas Chin and a further announcement is to come regarding distribution in Tasmania. To learn more about the Mitchell Wines story,click here(1:13 mins).

Angus, Hilary & Edwina